Search Engine Optimization (SEO) is an inexpensive option for online Marketing that returns results by indexing pages based on content and keyword relevancy. This is in contrast to pay-per-click advertising, as these listings show on search engine results pages when a user conducts a search query and are ranked based upon complex ranking systems or "algorithms", which are uniquely determined by each particular search-engine. This also involves back-linking (getting other sites to link back to your website), submissions to search engines, updated content on the website and detailed keyword research.

Otel Consulting will maximize all organic opportunities throughout your website to ensure each page is being indexed, as well as placing high in most relevant searches. Our dedicated SEO team will provide you with efficient Organic Search Engine Marketing campaigns that are part of a fully integrated Internet Marketing strategy. We will perform a thorough analysis of your current business model to help you formulate the best SEO strategy, as well as review the optimization of your existing site to analyze your current strengths and weaknesses so we know where to begin focusing our SEO efforts. We will continue to monitor your site’s performance to ensure that your SEO is consistently performing to the goals we have set in place.

Some of the items included with our plans are:

• Keyword Research
• Competitive Analysis of the Industry
• Updates to HTML / Meta Tags
• Changes to Content on Your Website
• Search Engine Submissions
• Monthly Performance Reporting
• Link Building