Pay-Per-Click advertising, also known as PPC or paid search, is growing at an exceptional rate and acts as a supplemental piece to the Organic Search Engine Optimization that you currently have in place. Google and Yahoo! alone are used by 80 million people. No medium of communication on Earth can reach a greater audience than the Internet, and the benefits to your business are endless with pay-per-click services.

Search Engine Marketing is our passion-we are ahead of other agencies when it comes to new techniques and products that the search engines offer. Our dedicated team is up-to-date with the latest search engine trends in Google, Yahoo and Bing by reading blogs, newsletters, market studies and product releases. We are able to keep you ahead of your competitors by implementing these new features as soon as we learn about them.

Otel Consulting, Inc. can help you make the most of any pay-per-click advertising campaign by generating keywords, testing different pieces of ad copy to differentiate your company from the competition, and implementing performance tracking specific to your goals. For each project, we hone in on your specific business goals and ensure we're utilizing the best possible techniques to achieve them. We work closely with you to develop an exhaustive list of keywords specific to your company.

Each Engine has its' own unique pay-per-click tool that we make use of to provide you with detailed performance reports that help you track the effectiveness of your ad campaigns. We will closely monitor daily budget settings to ensure your ads are showing when and where they need to generate the most brand awareness, and ultimately gain more customers and exposure. Client reports can be custom tailored to your needs and automated for Weekly/Monthly/Yearly tracking and comparison. It is also recommended that a website analytics package be installed to give a complete overview of site traffic. Google Analytics is a free option that we often utilize.

There are many different products offered by the search engines to make your ad more appealing to a searcher, and we will work with you to determine which of these features would work best for your company. Such products include, but are not limited to:

• Google Click-to-call
• Mobile Ads
• Google Real Estate
• Site Links
• Display Ads
• Product Extensions
• Rich Ads In Search