Social Media Marketing (SMM) is a term used to describe the inexpensive act of utilizing social networks, online communities, blogs or any other collaborative Internet form of media to create brand awareness and visibility. It includes strategically placing your product or brand in front of millions of web users that already have an active role in social networking. Regardless of your target market, SMM is a powerful platform to create and spread buzz about your business. It can also help you increase web traffic and give you more control over your brand image and reputation. Many social media campaigns transcend across department channels such as Marketing, Public Relations and sometimes even Customer Service, depending on the goals of the campaign.

The success of a Social Media Marketing campaign involves integrating many different social channels. For example, a video created for YouTube will also be posted on your Facebook account. It can then be embedded in your company’s blog or it can be ‘Tweeted’ about to generate more buzz. Integration creates more brand awareness and visibility which leads to increased traffic to your website. The most popular social media channels include:

• Youtube
• Facebook
• MySpace
• LinkedIn
• Twitter
• Blogs

We at Otel Consulting strive to make the most out of every social media campaign by generating qualified leads and driving conversions at an effective ROI for your company. To achieve this, our teams develop a comprehensive strategy based on a detailed analysis of your organization that leverages consumer insights, competitive intelligence and publisher data. This helps us to determine the most appropriate targeting strategies and placements for your campaign. Our dedicated team closely monitors performance and other metrics to ensure each campaign is performing at its best. Otel Consulting will help your brand extend its digital footprint outside of search to capture additional qualified leads and incremental sales.

Otel Consulting includes such services as:

• Social media consulting
• Social media channel integration
• Effective setup and management of social networks
• Initial and ongoing identification of online influencers
• Methodologies that inspire word of mouth and conversational engagement
• Blog creation
• Platform linking
• Social bookmarking and RSS
• Reputation monitoring